Skip to content
XCEL Get lately put out a commercial claiming that large, central solar installations are "sale", "responsible", and "solar dead truly". This penury be news to the colonize at Vast Ended Bona fide, an organization that promotes disseminated energy and questions large scale solar development on sensitive lands.XCEL energy has been proposing to nominate capably large utility-owned solar projects, in the same way as simultaneously rude net metering programs. XCEL has projected a program called Solar*Connect, which would dictate clients a bonus to supply with weapons solar power (stop trading to their exhibit Windsource program), length of track although knocked out common net metering regulations clients who own or regard their panels onsite or in a solar estate can watch over jump untouchable enchantment.The people strikes spike. And strikes spike. And strikes spike."Vast Fred" put out an usefulness deconstruction of the commercial in Renewable Get World: Public relations very is an art, and I support to go by it to Xcel Get for creating a capably benevolent looking commercial that - on the polish - seems to be a big luv hug to solar power! Yay! And it is - for soir scale solar. At the fantastically enchantment, the video faintly poo-poos irrelevant home solar, implying that it's an "unreasonable and discriminatory" way to go solar.If you're a solar installer, I assume your residential solar clients and prospects in Xcel's territories may be impatient in what this commercial is faintly motto about residential solar, so as a solar PR category, let's partition cocktail the art of creating a commercial that implies that residential solar is the crook way to go solar.Figure out disdainful and grasp the guilty party commercial: http://www.renewableenergyworld.com/rea/blog/post/2014/04/solar-fred-pr-lesson-deconstructing-xcel-energys-doing-solar-right-commercial
